Inside Noontime: The Beginning

By Matt Noonan 

For the past few weeks, I have been wrestling with a slew of new ideas for Noontime Sports – I wanted to start a weekly series that you, my fans and friends, could read once a week. 

Yet, I did not know exactly what this series was going to be about until I recently finished a podcast this afternoon that inspired me to not just share stories of networking and career advice, but instead to tell my story – the Noontime Sportsstory, to be exact! – with hopes of inspiring others to pursue their passion while finding something they love to do on a daily basis. 

So, with not much going on locally with college or high school sports coverage, I have decided to hit the rewind button and tell you the story of Noontime Sports – well, more this 11-year journey that has allowed me to cover so many amazing events and contests to meeting some tremendous folks, both locally and outside the New England region, that work in sports. 

The story of Noontime Sports is interesting – in fact, I never thought nor imagined I would start up a small hyperlocal media site here in Massachusetts because my main focus growing up was to pursue a life-long dream of becoming a play-by-play announcer. Writing was not my strength, but talking – yes, talking – was something I knew I could do quite well. Or at least I thought, right? 

As an eight-year-old, I was always fascinated by the various broadcasters I watched and listened to, especially on FOX Sports where I was easily amused by the soothing tones of Pat Summerall. I thought his job as a play-by-play announcer was something I would like to do when I was older – hey, getting paid to announce the big game to millions of people, both locally and around the country (and yes, the globe, too) sounded like an ideal job to someone that absolutely loved sports

My love for broadcasting would grow even stronger seven years later when I became an intern with The Needham Channel in Needham, Massachusetts, especially when I met Mike Riley, who has and continues to be an amazing friend and colleague. 

Riley to me as a 15-year-old high school student was a rock star. Deep down, I knew he was destined to do some amazing things. And so far, he has, especially here in Massachusetts where sports fans can hear him share his thoughts on the local teams on 98.5 The Sports Hub, while PA announcing goals and touchdowns through various stadium speakers, including recently with the New England Revolution

Learning from Riley was an incredible opportunity. He taught me so much about how to not just host a sports talk show, which aired once a week on The Needham Channel, but how to convey a big-time play like a touchdown or three-point conversion as a play-by-play broadcaster for the network. I was convinced I would one day work with Riley at ESPN where we would announce baseball or football or even lacrosse, but eventually, I was bit by the writing bug, which is something I credit not just my various high school English teachers, but also my college’s student newspaper editors, including the sports editor Hayden Bird, who you can currently read on Boston.com

Bird, like Riley, was tremendous at his craft. He was a great writer, but also a very good editor, too. He challenged me to become a better storyteller, especially when tasked with writing about the numerous Wheaton College (Mass.) varsity or club programs for The Wheaton Wire

Being able to learn from Bird about what makes a good story was something that would eventually lead me to leave the newspaper and launch my own weekly sports magazine as a junior – truthfully, I wanted to challenge my school’s student newspaper by telling more in-depth stories like the ones I read in ESPN The Magazine or Sports Illustrated

I decided to name the sports magazine Get In The Game, which was the same name of my radio show, which no one on campus could listen to in their car or on the radio. If you wanted anyone to listen to the nonsense you were spewing about the Boston Red Sox or Tom Brady or hear the awful music you were spinning, you had to send out a link to your family and friends. 

Producing a weekly magazine was a lot of fun, but it did take me away from my studies, as well as group projects, too. I was less interested in my history assignments because my focus during these few weeks that the magazine was being published was on the various stories I hoped to tel so I could beat my former colleagues at the student newspaper.

Get In The Game – the magazine, to be exact – was a project that filled me with great joy along with some amazing – and yes, hysterical memories like getting yelled at by the school’s librarian for printing new issues – well, a lot of issues, to be exact! – to rehashing the entire 2008 Wheaton women’s basketball championship season. 

Weeks after I stopped producing the magazine, I returned to the student newspaper with hopes of coming up with another idea. But this time, I was not looking to rival the paper. Nope, I wanted to start something that would allow both friends and recent graduates a platform where they could write and talk about sports – anyone ever heard of a podcast?

I was days away from returning to WEEI, a sports radio station here in Boston, as a production intern, and noticed they had recently redone their website and launched various blogs on the state’s various professional sports teams. 

Similar to WEEI, other websites were also launching blogs, which is something we should all credit Bill Simmons (now with The Ringer) and Dave Portnoy of Barstool Sports for leading this current revolution of sports media. 

Blogs were slowly becoming a big deal – in fact, it almost felt like blogs were not just an overnight sensation, but something myself and others would use as part of the ever-changing sports media landscape. And as someone that did not go to school for journalism – I majored in American Studies – I thought starting a blog would be a great way to build digital clips and produce content that I could show off to future employers.

But little did I realize Noontime Sports would become my future employer – that story will be discussed and observed in a future blog post – but after writing my initial post on May 14, 2009, about Duke University basketball, I became immediately obsessed with blogging. 

And thus began a journey that I hoped would be shortlived – seriously, I did not want this blog to last long as I had post-graduate visions of one day joining a digital team at ESPN or Bleacher Report, but currently, I am the digital team here at Noontime Sports – in fact, I still wear multiple hats in case you were wondering – that oversees a site that has and continues to be extremely important to me. 

Next week, I will tell you about that first year of blogging for Noontime Sports to covering my first-ever semiprofessional sports team to finagling a way to welcome Bill Hancock, who is currently the executive director of the College Football Playoff, onto my no-name podcast. 

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