Happy Monday, everyone — we’re kicking off another busy week of content creation by sharing our latest Noontime Sports Podcast featuring Michael Williams, a coach and founder of the Williams Advancement Agency.
Williams, who has a wealth of coaching experience, shares why he started his own agency last March prior to the beginning of the Covid-19 pandemic. Additionally, Williams and host Matt Noonan discuss how an agency can benefit coaches interested in moving up in the college basketball world.
Said Williams, “The goal was to help coaches network (and) get to know people because this business is all about who knows you, not who you know. And I think that is really important.”
Williams also discussed branding and marketing — yes, branding and marketing for his clients, which is important for prospective players (and fans) to learn more about coaches.