Our good friends over at Boston Sports Then and Now recently released an interesting story on Tuesday pertaining toward the Boston Red Sox holiday greeting card, which featured a mythical character named Rudolph The Red Sox Reindeer.
According to the article, the Red Sox didn’t exactly have the rights to use the various artistic drawings and pictures from Character Arts, who own the rights to Rudolph The Red Nosed Reindeer.
Last October, a local sports marketing firm had this brilliant idea to obtain licensing for Rudolph and the Boston Red Sox and create a children’s story book where David Ortiz Helps Rudolph Save Christmas. All the proceeds from the sale of the book would support his charitable foundation. They were unable to come to terms with David, so they approached the Boston Red Sox with the story idea instead. Ultimately, however, the deal fell through because Character Arts was unable to provide licensing for Rudolph’s usage.
As explained by Ashish Sharma from Character Arts to the agency: “I spoke with the team and in short, while we love the idea, the charitable component and the baseball players involved, we cannot move forward due to the fact that Rudolph has not never [sic] been brought out of the fictional realm.” Sharma added “When it comes to the brand, we are very careful to safeguard its current mythological reverence and this often leads to having to make tough decisions such as this one.”
The article continued to provide more information on this whole dilemma when it stated following:
Well, it turns out the Red Sox liked the idea too much to let lack of a license slow them down, and they opted to proceed anyhow. According to Sharma later that same evening, there was still no deal. “Nothing has changed (and thank you for bringing this to our attention) – this use is unauthorized and will be dealt with appropriately.”
So, did the Boston Red Sox violate copyright infringement or was this a total misunderstanding?
To read the article in its entirety — CLICK HERE.