The Eastern Collegiate Football Conference (ECFC) unveiled its new logo on Monday.
By Matt Noonan
First-year Commissioner Katie Boldvich has a plan to strengthen the Eastern Collegiate Football Conference (ECFC) – an eight-team Division III football league that is made-up of schools in Maine, Massachusetts, New York, Vermont and Washington D.C.
Her goal: create a true conference that works together, while sharing a similar philosophy.
“(We do) not want to be just a group of schools that have to play each other every year,” said Boldvich. “The (ECFC) is looking to grow, re-brand itself and really come together as a true conference.”
The conference began this plan – well, technically the first-step of it – on Monday by unveiling a new logo. It is quite snazzy – the colors are blue and white, it is extremely catchy (and attractive), and Boldvich believes this is a great first-step.
“The ECFC is excited for its new look and is extremely satisfied with the outcome of the design process,” Boldvich said in the conference’s release. “The new mark is a great step forward for the conference as the league moves toward building a stronger identity.”
In addition to a new logo, the ECFC has been quite active on social media, promoting all eight teams on Twitter. The handle features some great content, including photos or videos, thanks to each institution’s Twitter handle (and team handle).
Said Boldvich, “We are really trying to do as much as we can to push out content, while getting the programs and student-athletes more engaged on the social media side.”
Social media is going to be key for the conference’s success, especially throughout the remainder of preseason. Boldvich and her staff have some great plans in place for the next few days and weeks, including a countdown to kickoff, a preseason poll and interesting facts on each team.
Following the preseason hype – or buildup to week one – Boldvich plans to implement an in-season and in-game social media plan, which fans will be able to witness on Thursday, September 1 when Anna Maria College – one of the eight teams in the league – commences its season under the lights against Coast Guard Academy.
“I am going to be at a game each week,” said Boldvich, “and whatever game I am attend will get the bulk of attention on social media. I am going to Anna Maria’s kickoff, so we are going to make a big deal about it on social, and we hope to post multiple videos and photos throughout the contest.”
With an increase in social media, along with a new logo, Boldvich has already upped the ECFC’s presence, but the exciting part is there is plenty more to come. The conference has some great plans in place to increase its digital footprint, and that will definitely help Boldvich, the Athletic Directors and Coaches in accomplishing their goal of coming together as more than a three-month conference.
“Our focus (moving forward) will be to continue to work together, while sharing (and establishing) a similar philosophy, which we’re currently working on as a group,” said Boldvich. “We hope to see some great results from these discussions over the next few seasons.”